In the last year, free access providers like NetZero, AltaVista and Free-PC have gotten a lot of ink. Jeff argued in his last column that Internet use...
View articleYour brilliant ad campaign is luring visitors in droves to your site. What's the next step? Often, it's the site registration process. Your dilemma is...
View articleSome 30 percent of all Internet users have listened to Internet radio within the last three months. Does this foretell a revolution in advertising, a ...
View articleIt's the $64,000 question. To what extent is Internet advertising displacing television advertising? The press has been speculating for years now abou...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleInternet advertisers pay a lot of attention to segmentation based on income, education, age, gender, and even psychographics. One of the most striking...
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Internet shoppers are three times more likely to buy items offline than online when browsing for items on the Internet. The fact that people are shopp...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleThe Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleThere's been a good deal of concern lately about falling click-through rates. Research says that 52 percent of Internet users claim they don't click o...
View articleMoney talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...
View articleThis week, lets talk about a surprising category for the Internet: automobiles. Cars are the fifth most visible category in Internet advertising. This...
View articleComputer equipment and books are the heaviest advertisers on the Internet. The top three are Amazon, Barnes & Noble, and Microsoft. Web advertising is...
View articleThe rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...
View articleMeasurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleThere is a major dilemma facing online advertising right now because there is no consensus, and no policy dictating the metrics of online advertising....
View articleMichael Fischler is here to talk about conducting online commerce today. But he's not mentioning shopping carts or credit cards . . . SET or SSL . . ....
View articleStudies show that 64 percent of those who accessed the internet over past 30 days did so from their offices. Ratings companies, meanwhile, are having ...
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