Voice search consumer trends: D2C brands, are you listening?

Voice search Voice search consumer trends: D2C brands, are you listening?

3m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

3m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

3m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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A blueprint to selecting visuals that boost SEO in a TikTok-centric world

Strategy A blueprint to selecting visuals that boost SEO in a TikTok-centric world

3m Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

3m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

3m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

6m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

7m Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

7m Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

7m Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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Preparing for the third act: We’re getting marketing personalization all wrong

Content & Experience Preparing for the third act: We’re getting marketing personalization all wrong

8m Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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Mastering the marketing mix through diversification

Digital Marketing Mastering the marketing mix through diversification

8m Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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iOS 14 uncovers measurement vulnerabilities for business

Analyzing Customer Data iOS 14 uncovers measurement vulnerabilities for business

8m Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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How niche marketing can win customers from your competitors

Customer experience How niche marketing can win customers from your competitors

9m Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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30 DTC brands that showcased exceptional performance in Q4

Insights 30 DTC brands that showcased exceptional performance in Q4

9m Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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Twelve industry experts answer: What makes a great marketing leader?

Digital Leaders Twelve industry experts answer: What makes a great marketing leader?

9m Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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Five of the best: What dominated ClickZ headlines in 2022?

Insights Five of the best: What dominated ClickZ headlines in 2022?

10m Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

10m Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

Content & Experience Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

12m Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Building a bulletproof marketing collaboration strategy

Digital Marketing Building a bulletproof marketing collaboration strategy

1y Ann Smarty

Building a bulletproof marketing collaboration str...

Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...

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Excelling as a Fractional CMO: A guide to your first 30 days

Fractional CMO Excelling as a Fractional CMO: A guide to your first 30 days

1y Amy Loesch

Excelling as a Fractional CMO: A guide to your fir...

Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are ...

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How brand experience is changing the company-agency relationship

Brand experience How brand experience is changing the company-agency relationship

1y Todd Irwin

How brand experience is changing the company-agenc...

For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital mark...

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Five ideas for creating personalized targeting without cookies

Digital Marketing Five ideas for creating personalized targeting without cookies

1y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Is your brand elastic enough for Web3?

Actionable analysis Is your brand elastic enough for Web3?

1y Alan Kittle

Is your brand elastic enough for Web3?

30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a...

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Differentiate or die: Three pivots DTC brands must make to survive

DTC Differentiate or die: Three pivots DTC brands must make to survive

1y James Gregson

Differentiate or die: Three pivots DTC brands must...

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...

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CMOs and CIOs: The new growth accelerators

Analyzing Customer Data CMOs and CIOs: The new growth accelerators

1y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Personalization Upper funnel personalization: Kaiser Permanente's path to positive recall

1y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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