Is ecommerce blogging still worth the investment?

Ecommerce Is ecommerce blogging still worth the investment?

4m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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Four principles for finding success in digital commerce marketplaces

Four principles for finding success in digital commerce marketplaces

4m Paul Lynch & Kalpan Vyas

Four principles for finding success in digital com...

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of tr...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

7m Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

7m Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

7m Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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What is marketing attribution and why you should care

Conversion & ROI What is marketing attribution and why you should care

7m Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

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How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

7m Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

7m Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

7m Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023

Ecommerce Exploring the rise of top-of-funnel advertising in ecommerce for 2023

7m Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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Why zero-party marketing is a great value exchange for Gen Z

Digital Marketing Why zero-party marketing is a great value exchange for Gen Z

7m Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Navigating the evolving landscape of targeted advertising and marketing measurement

ROI Marketing Navigating the evolving landscape of targeted advertising and marketing measurement

7m Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more

Digital Marketing Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more

7m Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape

Data Balancing data privacy and marketing measurement: Navigating the evolving landscape

8m Sanchari Sengupta (Team ClickZ)

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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Mastering the marketing mix through diversification

Digital Marketing Mastering the marketing mix through diversification

8m Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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iOS 14 uncovers measurement vulnerabilities for business

Analyzing Customer Data iOS 14 uncovers measurement vulnerabilities for business

8m Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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The best website layouts for emerging start-ups

Digital Marketing The best website layouts for emerging start-ups

2y Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

PPC Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

2y Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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Product recommendations are not “one size fits all”

Conversion & ROI Product recommendations are not “one size fits all”

2y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Analyzing Customer Data How to use contextual customer feedback to become a truly customer-centric organization

2y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

People and skills Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

2y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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The fruits of collaboration: how US retailers are monetizing their data

UI The fruits of collaboration: how US retailers are monetizing their data

2y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

2y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

3y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

3y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Digital Transformation How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

3y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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