As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...
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View articleShifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleIf 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...
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Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleUnderstand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...
View articleThe obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...
View articleThe shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleHow to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...
View articleSteps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleBrands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...
View articleBusiness-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...
View articleWith the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...
View articleMarketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...
View articleThe transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...
View articleMass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to d...
View articleHow will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...
View articleSonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is co...
View articleWhile consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...
View articleWith Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...
View articleAmidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...
View articleHow the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...
View article"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...
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