ClickZ Social and Search Round-up Analysis: June Edition

Actionable Analysis ClickZ Social and Search Round-up Analysis: June Edition

3m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Winning at search: why vigilance and strategy alignment are necessary evils

Data-Driven Marketing Winning at search: why vigilance and strategy alignment are necessary evils

4m Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023

Ecommerce Exploring the rise of top-of-funnel advertising in ecommerce for 2023

7m Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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"Why should I budget for SEO?"

ROI Marketing "Why should I budget for SEO?"

2y Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

2y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

3y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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The five latest Google Ads features and how to make the most of them

Digital Marketing The five latest Google Ads features and how to make the most of them

3y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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Making technical-SEO accessible to everyone

SEO Making technical-SEO accessible to everyone

3y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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How to adapt your SEO strategy to navigate through the pandemic

Digital Marketing How to adapt your SEO strategy to navigate through the pandemic

3y Tereza Litsa

How to adapt your SEO strategy to navigate through...

How can you use SEO to boost your business? Here are some practical tips. Read More...

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Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

Digital Marketing Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

3y Abhishek Shah

Tech talk with OnCrawl: The role of SEO in the gre...

In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...

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How to be successful with Google Shopping Ads

Sponsored How to be successful with Google Shopping Ads

3y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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What a digital-only world means for your marketing strategy

Digital Leaders What a digital-only world means for your marketing strategy

3y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Marketing Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

3y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19

Digital Marketing The times, they are e-changin': How re-engagement has become more valuable during COVID-19

3y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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A world without third-party data: The end of personalized marketing?

Digital Marketing A world without third-party data: The end of personalized marketing?

3y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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The sky is not falling: You’ll be fine without cookies

Digital Marketing The sky is not falling: You’ll be fine without cookies

3y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

UX How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

3y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

Case Study Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

3y Sergey Belov

Adv.Cake leverages anti-cookie-stuffing technology...

Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. Read More...

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The latest trends in education demand & student digital engagement

Digital Marketing The latest trends in education demand & student digital engagement

3y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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Avoid campaign overspend with an automated budget monitor

Search Marketing Avoid campaign overspend with an automated budget monitor

4y Nick Harper

Avoid campaign overspend with an automated budget ...

Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...

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How to improve your SEO after Google’s spot-zero-termination

Search How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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Retailers are competing with banks for top spots in credit card search rankings

Insights Retailers are competing with banks for top spots in credit card search rankings

4y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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Five insights about the future of programmatic advertising

Search Marketing Five insights about the future of programmatic advertising

4y Adam Enfroy

Five insights about the future of programmatic adv...

Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...

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Voice search ascending: Three areas that require your attention right now

Search Marketing Voice search ascending: Three areas that require your attention right now

4y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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As shoppers flock to Amazon, the role of search is changing

Industry Developments As shoppers flock to Amazon, the role of search is changing

4y Emily Alford

As shoppers flock to Amazon, the role of search is...

68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....

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Transformation of Search Summit 2019: Highlight reel

Search Marketing Transformation of Search Summit 2019: Highlight reel

4y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

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Optimizing for voice search: Q&A with Mastercard's Guillaume Conteville

Digital Marketing Optimizing for voice search: Q&A with Mastercard's Guillaume Conteville

4y Kimberly Collins

Optimizing for voice search: Q&A with Mastercard's...

Mastercard's SVP of Global Digital Marketing, Guillaume Conteville, discusses optimizing for voice search and his upcoming session at the Search Summi...

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