Identity-led media: the best path forward in a changing world

Digital Marketing Identity-led media: the best path forward in a changing world

3w Emily Anthony

Identity-led media: the best path forward in a cha...

Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape Read More...

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Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

2m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

3m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

3m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition

Actionable Analysis ClickZ Social and Search Round-up Analysis: June Edition

3m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Future of marketing: will generative AI mean everything or nothing?

Artificial intelligence Future of marketing: will generative AI mean everything or nothing?

3m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

3m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

3m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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Is ecommerce blogging still worth the investment?

Ecommerce Is ecommerce blogging still worth the investment?

4m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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Five levers of a successful B2B influencer marketing strategy

Content Marketing Five levers of a successful B2B influencer marketing strategy

4m Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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Four principles for finding success in digital commerce marketplaces

Four principles for finding success in digital commerce marketplaces

4m Paul Lynch & Kalpan Vyas

Four principles for finding success in digital com...

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of tr...

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Confront the fear and embrace the power of control of AI

AI Confront the fear and embrace the power of control of AI

4m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Winning at search: why vigilance and strategy alignment are necessary evils

Data-Driven Marketing Winning at search: why vigilance and strategy alignment are necessary evils

4m Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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Examining how AI can improve customer-brand relationships

AI Examining how AI can improve customer-brand relationships

4m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

4m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

6m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

7m Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

7m Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices

Strategy Scaling ecommerce brands in 2023: Strategies and best practices

7m Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

7m Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

7m Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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What does performance marketing look like in 2023?

Industry Developments What does performance marketing look like in 2023?

7m Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

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What is marketing attribution and why you should care

Conversion & ROI What is marketing attribution and why you should care

7m Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

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How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

7m Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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How brands should navigate their presence on Twitter in 2023

Industry Developments How brands should navigate their presence on Twitter in 2023

7m Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

7m Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

7m Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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