Business | Schumpeter
The future of the Chinese consumer—in three glasses
What China’s biggest distiller, brewer and water-bottler say about its economy
TO WESTERN PALATES baijiu is an acquired taste—and most never acquire it. China’s national fire water, at first whiff redolent of cheap potato vodka with a soupçon of fish sauce, is just too pungently unfamiliar. But whatever foreign investors plied with the stuff by their Chinese business partners make of the flavour, they appear to be lapping up shares in its makers.
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Business October 5th 2024
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- Will America’s government try to break up Google?
- Workouts for the face are a growing business
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- India’s consumers are changing how they buy
- What makes a good manager?
- The future of the Chinese consumer—in three glasses
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Hint: not someone who says I am a good manager
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