Business | If the face is fit…
Workouts for the face are a growing business
They may not help much in the quest for eternal youth
The FaceGym studio in central London looks more like a hair salon than a fitness studio. Customers recline on chairs while staff pummel their faces with squishy balls. They use their knuckles to “warm up” skin and muscles; give it a “cardio” session to improve circulation; and then a deep-tissue massage. Customers, who spend at least £100 ($133), say they leave with less puffy cheeks and more defined jaw lines.
Business October 5th 2024
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- Workouts for the face are a growing business
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- India’s consumers are changing how they buy
- What makes a good manager?
- The future of the Chinese consumer—in three glasses
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