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    Fool’s gold – Leaving behind “match rate” as a success metric for identity

    Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

    3y Gerry Bavaro

    Fool’s gold – Leaving behind “match rate” as a suc...

    Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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    Brands need to use the pandemic to clean up their data

    Digital Marketing Brands need to use the pandemic to clean up their data

    3y JoAnne Monfradi Dunn

    Brands need to use the pandemic to clean up their ...

    Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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    Tech Talk with Pi Datametrics: Controlling your content performance with the right data

    Content & Experience Tech Talk with Pi Datametrics: Controlling your content performance with the right data

    3y Team ClickZ

    Tech Talk with Pi Datametrics: Controlling your co...

    Insights from data are only precious if they are actionable and value-led. Read More...

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    Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

    Tech Talks Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

    3y Michael McManus

    Tech Talk with BlueConic: How the world's leading ...

    First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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