From home to out-of-home, understanding the evolution of voice usage

Voice search From home to out-of-home, understanding the evolution of voice usage

2m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

2m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Voice search consumer trends: D2C brands, are you listening?

Voice search Voice search consumer trends: D2C brands, are you listening?

3m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

3m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

3m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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Is ecommerce blogging still worth the investment?

Ecommerce Is ecommerce blogging still worth the investment?

4m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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Four hallmarks of a successful agent-client relationship

Collaboration Four hallmarks of a successful agent-client relationship

4m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Examining how AI can improve customer-brand relationships

AI Examining how AI can improve customer-brand relationships

4m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

4m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Don’t invest in new marketing tech until you do this

Marketing Technology Don’t invest in new marketing tech until you do this

6m Courtney Trudeau

Don’t invest in new marketing tech until you do th...

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...

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Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

7m Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

7m Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

7m Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

7m Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Navigating the evolving landscape of targeted advertising and marketing measurement

ROI Marketing Navigating the evolving landscape of targeted advertising and marketing measurement

7m Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Why mobile friendly websites are more important than ever

Tools & Technology Why mobile friendly websites are more important than ever

8m David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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30 DTC brands that showcased exceptional performance in Q4

Insights 30 DTC brands that showcased exceptional performance in Q4

9m Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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The explosion of retail media: opportunities and challenges for brand marketers 

Marketing The explosion of retail media: opportunities and challenges for brand marketers 

10m Kari Smith

The explosion of retail media: opportunities and c...

The explosion of retail media and a shift in shopper trends over the past few years has pushed brands to increase their awareness of gaps in infrastru...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

10m Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Maintaining safety and compliance through lean economies

Marketing Maintaining safety and compliance through lean economies

11m David Nicholson

Maintaining safety and compliance through lean eco...

Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...

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Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

Collaboration Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

11m Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

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Maximizing your marketing budget in tough economic times

Marketing budget Maximizing your marketing budget in tough economic times

12m Erica Gunn

Maximizing your marketing budget in tough economic...

In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...

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How to overcome your overreliance on marketing technology

Marketing Technology How to overcome your overreliance on marketing technology

1y Peter Prodromou

How to overcome your overreliance on marketing tec...

"Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, y...

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Five ideas for creating personalized targeting without cookies

Digital Marketing Five ideas for creating personalized targeting without cookies

1y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

1y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

1y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

Case Study 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

1y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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