Amazon has Hollywood’s worst shows but its best business model
It aims to make video pay by applying the techniques of e-commerce
As bullets fly around a high-speed train carrying a former Miss World and a gang of spies through the Italian Alps, shopping is surely the last thing on viewers’ minds. Yet should they press pause, they will see an option to buy items from the show: the heroine’s gold necklace, her red dress, or the teetering stilettos in which she is improbably running rings around the villains. Only her exploding perfume is not yet for sale.
This article appeared in the Business section of the print edition under the headline “The shopping channel”
Business September 2nd 2023
- Amazon has Hollywood’s worst shows but its best business model
- From social-media stars to the Mexican army, everyone wants to run an airline
- America’s plan to cut drug prices comes with unpleasant side-effects
- India’s scandal-hit Adani Group forges on
- The rise of the Asian activist investor
- The best bosses know how to subtract work
- Cherish your Uber drivers. Soon they will be robots
From the September 2nd 2023 edition
Discover stories from this section and more in the list of contents
Explore the editionDiscover more
Can Israel’s mighty tech industry withstand a wider war?
Its resilience is being tested
Transit vans are the key to Ford’s future
And they earn big profits today
Will America’s government try to break up Google?
Antitrust remedies that target its generative-AI ambitions are more likely
Workouts for the face are a growing business
They may not help much in the quest for eternal youth
What makes a good manager?
Hint: not someone who says I am a good manager
India’s consumers are changing how they buy
A giant population turns to deliveries