Thursday 2 December 5pm
Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly prioritized by marketing teams, leading to missed revenues and higher customer acquisition costs.
In our search-first age, SEO (and in particular, technical SEO) has become the secret weapon of choice for savvy marketing departments worldwide. The impact technical SEO and overall website health have across a business is clear: SEO drives down customer acquisition costs, accelerates conversions, and has a direct influence on revenue and reputation. Is your 2022 marketing strategy equipped to give search the attention it needs to compete?
Join Craig Dunham, CEO of Deepcrawl, and Ashley Berman Hale, VP of Professional Services at Deepcrawl on Thursday, December 2nd at 12pm EST / 5pm GMT to learn how to prepare your brand for the search-first age.
Tim has launched and grown brands around the globe for businesses such as Zipcar, NBC-Universal, Hutchison-Whampoa, McCann-Erickson, Deepcrawl and BBC-Worldwide. He has over 22 years of experience in senior marketing and commercial roles, such as managing director of the Institute of Direct and Digital Marketing online and founding director of the Academy of Digital Business Leaders. He is the host of the ClickZ Digital Marketing Podcast (20k listeners) and the host of weekly webinars for marketing leaders with ClickZ. He is the CEO and co-founder of EntityX, enabling advertisers to profile and target their most valuable audiences without cookies, increasing performance and ROI.
Craig Dunham is a passionate marketing technology professional and serves as the Chief Executive Officer at Deepcrawl, with responsibility for leading on the company vision and strategy globally. In his previous role, he served as General Manager of Financial Services and Hospitality verticals at Guild Education, responsible to lead client growth and retention strategy and execution; including marketing, sales, and client service organizations. In prior roles, Craig Dunham was the General Manager of Financial Services at Seismic (a leading sales and marketing technology platform). There he was responsible for driving go-to-market strategy, customer success and product innovation within Seismic’s Financial Services market vertical. During his time at Seismic, Craig was also responsible for leading Seismic through its 2018 acquisition of the Savo Group, integrating all business functions. Throughout his time at Seismic, Craig served as a member of Seismic’s executive leadership team that grew Seismic’s valuation from $15 million in 2013 to a $1.6 billion Series F in 2020.
Ashley heads up the Technical SEO Consulting team at Deepcrawl, the world’s leading technical SEO platform. She has been working in technical SEO since 2002 and has additional experience in business development, project management, accessibility, security, and delivering success for a range of global brands including; eBay, Fool.com, Yeti, Adobe, Dell, Fandom & more. As a well known industry voice and advocate for the power of technical SEO, she has delivered technical SEO talks at major search events around the world and regularly appears on podcasts and webinars to share her insights and experience.