The World Ahead | Britain in 2024

Rishi Sunak and Sir Keir Starmer: who would actually bring change?

Two men who are not natural brawlers will fight it out for power in Britain’s election in 2024

A number of blue bars being overtaken by red in between Keir Starmer and Rishi Sunak facing off — Illustration: Nate Kitch

Nov 13th 2023

By Matthew Holehouse

At the Labour Party’s conference in Liverpool in October 2023, Sir Keir Starmer spoke at a breakfast for business leaders. His host asked the Labour leader for predictions for the year ahead.

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This article appeared in the Britain section of the print edition of The World Ahead 2024 under the headline “A long-awaited battle”

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