Is a Nike lifer the best person to revive the swoosh?
Insider CEOs come with less risk—but fewer potential rewards
THE 2015-16 season was an epic one for Nike’s athletes. LeBron James led the Cleveland Cavaliers to basketball glory in the NBA play-offs and the Denver Broncos, quarterbacked by the Nike-shod Peyton Manning, triumphed in American football’s 50th Super Bowl. In proper football, Cristiano Ronaldo won both the UEFA Champions League (with Real Madrid) and the European championship (with Portugal). In tennis, Serena Williams secured her seventh Wimbledon singles title. At the Olympic games in Rio de Janeiro, 89 track-and-field medallists plus the entire male marathon podium wore Nikes, and Simone Biles, who had clinched an endorsement deal with the sportswear giant the year before, tumbled her way to four gymnastics golds and a bronze.
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This article appeared in the Business section of the print edition under the headline “An inside shot”
Business September 28th 2024
From the September 28th 2024 edition
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Can Israel’s mighty tech industry withstand a wider war?
Its resilience is being tested
Transit vans are the key to Ford’s future
And they earn big profits today
Will America’s government try to break up Google?
Antitrust remedies that target its generative-AI ambitions are more likely
Workouts for the face are a growing business
They may not help much in the quest for eternal youth
What makes a good manager?
Hint: not someone who says I am a good manager
India’s consumers are changing how they buy
A giant population turns to deliveries