Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
View resourceThe Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...
View resourceThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resourceLeadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...
View resourceA Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...
View resourceAcquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
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As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceThis whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...
View resourceJust as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...
View resourceConvert 22x More With Immediate Software Demos using Crankwheel Read More...
View resourceAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceThe retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
View resourceThere is a major change in peoples attitudes in terms of finding and choosing retail business. Synups' research indicates that people decide which ret...
View resourceAT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
View resourceSelecting the right content management system is a key competent for marketers to remain successful. Adobe Experience Manager enables you to full opti...
View resourceDuration: 45 mins New technology is causing a constant evolution of the customer journey as consumers look for a seamless experience across devices an...
View resourceEcommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research publis...
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