The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resourceThe 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...
View resource“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...
View resourceConsumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...
View resourceThe email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...
View resourceIn the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resourceSmartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...
View resourceA Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...
View resourceAcquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
View resourceMarketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceDelivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...
View resourceDigital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...
View resourceThe tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...
View resourceThe Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...
View resourceThere are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...
View resourceThere are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resourceSmartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...
View resourceA recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...
View resourceA Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resourceThere have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...
View resourceIf in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...
View resourceA CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...
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