Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleCase study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read Mor...
View articleTravel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...
View articleFocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...
View articleGoodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...
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Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...
View articleIn this case study, we hear from Senior Director of Frontline & Customer Experience at T-Mobile on the work they're doing with Medallia Experience Clo...
View articleCase study into how the Qualtrics Experience Management Platform helped communications company CenturyLink improve customer experience and reduce chur...
View articleS’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...
View articleEarlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleVR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...
View articleA credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots. Read More...
View articleTJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
View articleNivea's Protégé sunscreen ad won the mobile category at the Cannes Lions International Festival of Creativity. Here's why it did so well. Read More...
View articleA candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...
View articleCharity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...
View articleThe financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...
View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
View articleFour ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...
View articleTake a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleBy looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...
View articleSometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...
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