A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleThe study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Read M...
View articleThe MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Read More...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
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New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleGroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articlePresident Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleAccording to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite bran...
View articleComScore found that over 50 percent of the total U.S. population saw online video ads last month. Read More...
View articleYP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local sea...
View articleAdobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...
View articleA new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleOver 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View articleIn June travel site traffic rose 9 percent according to comScore. Read More...
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