Research: 26% of US adults own a smart speaker as of January 2019
A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from report.
A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from report.
A new report released last week found that 66.4 million US adults own a smart speaker as of January 2019.
This is up from 47.3 million in January 2018. They based these numbers on a total US adult population of 253 million.
From these numbers, we can gather that:
This research came from Voicebot.ai, an online publication dedicated to covering voice technology.
Amazon Echo represents 61.1% of the ownership as of January 2019.
Google Home represents 23.9% of the market share.
Together, these two devices cover about 85% of the market. The remaining 15% goes to “other” devices, which include Apple HomePod and SonosOne.
In 2018, the numbers were 71.9% Amazon Echo and 18.4% Google Home.
So we can see that Google Home has gained market share — a nearly 30% increase year on year.
Also, we see that the combined market share of Amazon and Google has decreased from 90.3% to 85% from 2018 to 2019.
This one may seem a bit obvious — people who use voice in one place will also likely use it in another.
According to the research:
And vice versa:
Again, essentially just proving what we would already suppose to be true.
But still, interesting to see actual numbers around it.
On a deeper level though, this points us to the fact that voice in general does seem to be gaining ground, and quite unstoppably so.
The rise of smart speaker ownership has a particularly fascinating impact on voice commerce.
Earlier this year, we wondered if 2019 might be the year that voice commerce finally catches up to voice search.
And last week, we looked at the future of conversational commerce in general (including chatbots and messages, but also voice).
As ever, it seems convenience and speed are the key drivers motivating these cultural shifts. And when 85% of consumers choose the default option while voice shopping, that coveted “position zero” will continue to be the key driver for many marketers.
The full report can be downloaded for free (gated) from their website.