A Sea of Shared Knowledge

A Sea of Shared Knowledge

15y Dave Evans

A Sea of Shared Knowledge

Social media-based marketing stands in contrast to the traditional advertising practice of interrupting and telling. Not everyone gets that -- yet. Re...

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Social Media Metrics, How to Measure and Optimize Your Marketing Investment

Social Media Metrics, How to Measure and Optimize Your Marketing Investment

15y Jim Sterne

Social Media Metrics, How to Measure and Optimize ...

What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how...

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The New Social Contracts

The New Social Contracts

15y Dave Evans

The New Social Contracts

When you start a social campaign with a genuine, consumer-centric offer, all roads lead (eventually) to success. Read More...

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Social Media: Moving Into Programming

Social Media: Moving Into Programming

15y Dave Evans

Social Media: Moving Into Programming

How high-quality audio and video online content provides marketers with opportunities to connect with their audiences. Read More...

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Hello, My Friend

Hello, My Friend

15y Dave Evans

Hello, My Friend

The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Read More...

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Social Media: Why Measurement Is Key

Social Media: Why Measurement Is Key

15y Dave Evans

Social Media: Why Measurement Is Key

A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Read More...

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IBM Adds Social Dynamic to B2B Campaign

IBM Adds Social Dynamic to B2B Campaign

15y Virginia Citrano

IBM Adds Social Dynamic to B2B Campaign

Site allows mid-market partners to communicate with IBM and one another. Read More...

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LinkedIn Gets $53 Million, Valued at $1 Billion

LinkedIn Gets $53 Million, Valued at $1 Billion

15y Anna Maria Virzi

LinkedIn Gets $53 Million, Valued at $1 Billion

Will the investment help the social network for grownups compete with Facebook and others? Read More...

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New Firm Combines Social and Behavioral Ad Targeting

New Firm Combines Social and Behavioral Ad Targeting

15y Zachary Rodgers

New Firm Combines Social and Behavioral Ad Targeti...

Media6degrees nabs senior Microsoft ad exec Joe Doran to help implement ad targeting based on users' social connections. Read More...

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Microsoft Named Exclusive Advertising Partner for Facebook

Microsoft Named Exclusive Advertising Partner for Facebook

16y Matthew G. Nelson

Microsoft Named Exclusive Advertising Partner for ...

Winning out over over Google, Microsoft also takes an equity stake in the social networking site. Read More...

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Online Brands Rush to Embrace Facebook's 'Widget Platform'

Online Brands Rush to Embrace Facebook's 'Widget Platform'

16y Matthew G. Nelson

Online Brands Rush to Embrace Facebook's 'Widget P...

Developers and marketers clamor to build shareable applications for the social networking site. Read More...

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The Web And That Exhausted Word, Community

The Web And That Exhausted Word, Community

24y Chris Maher

The Web And That Exhausted Word, Community

Chris recalls the real communities of yesteryear. Typical small town. Dances on Friday nights. Kids working as soda jerks. A gossip grapevine that con...

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Three Secrets Of Community Sites: Content, Content, Content

Three Secrets Of Community Sites: Content, Content, Content

25y Brett Walker

Three Secrets Of Community Sites: Content, Content...

So how do you create a community site that recruits members, retains them and (best of all) actually generates revenue? Brett Walker tells all. Read M...

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It Takes A Village To Build A Web Site

It Takes A Village To Build A Web Site

25y Matthew Hockin

It Takes A Village To Build A Web Site

How can your small, e-commerce web site compete with the big boys? Piece of cake. Just do what the big boys can't do. Talk to people and create a comm...

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