Zack Sullivan – The future of online advertising
In Episode 11 we talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publishers have had to react to the changing demands of their audiences, as well as new disruptive technology such as programmatic ad buying, native advertising and ad-blockers. The continued ability of publishers to adapt to these changes is also vitally important to advertisers and marketers, and we’ll get an insight into what Zack thinks will be the next big developments.
Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape… Read more
As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences… Read more
QQ is one of the biggest social media platforms in the world, but chances are that you’ve never come across it. What is QQ, and why is it so unknown outside of its home country of China, despite its huge size? And what do brands who are considering marketing on QQ need to know about it?… Read more
