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View articleWhat does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...
View article68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....
View articleFrom Content Strategist to Paid Search Analyst, Email Marketer to SEO Analyst, here are some of the top jobs in digital marketing for 2019, as well as...
View articleSpotting the difference between AI and automation can be tricky, especially when dealing with tech vendors. Here's an overview of what AI can and can'...
View articleIn a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...
View articleBrand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View article“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...
View articleDeepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....
View articleSAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
View articleTwo-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...
View articleA better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...
View articleReal world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
View articleMany brands are using chatbots to answer common customer service-related questions, record customer preferences, and improve business branding. Read M...
View articleAdobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View articleKey findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...
View articleToo often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...
View articleResearch shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...
View articleBenefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...
View article63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...
View article48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...
View articleUp to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...
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