Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...
View articleAs technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleA recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude o...
View articleFor the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...
View articleJigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleImitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...
View articleIn May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleIn 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleYesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleSnapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports eve...
View articleLittle more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleAdblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...
View articleAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...
View articlePublishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...
View articleEarlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleWith so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...
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