Service Before Product When it Comes to User Micro-Moments

Service Before Product When it Comes to User Micro-Moments

8y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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Harnessing the Workplace for Employee Generated Content

Harnessing the Workplace for Employee Generated Content

8y Scott Heron

Harnessing the Workplace for Employee Generated Co...

One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Read...

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The Importance of Immediacy

The Importance of Immediacy

8y Scott Heron

The Importance of Immediacy

There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...

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Change Management and Digital Strategies

Change management Change Management and Digital Strategies

8y Scott Heron

Change Management and Digital Strategies

Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...

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Netflix in Australia: Mobile Video and Snackable Content

Netflix in Australia: Mobile Video and Snackable Content

9y Scott Heron

Netflix in Australia: Mobile Video and Snackable C...

Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...

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Tomorrow's Technology Is Here Today

Tomorrow's Technology Is Here Today

9y Scott Heron

Tomorrow's Technology Is Here Today

Mobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...

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Programmatic: A Playground for Creativity

Programmatic: A Playground for Creativity

9y Scott Heron

Programmatic: A Playground for Creativity

Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...

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Mobile Phones and Pizza Delivery

Mobile Phones and Pizza Delivery

9y Scott Heron

Mobile Phones and Pizza Delivery

Mobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...

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Programmatic: A Blueprint for the Future

Programmatic: A Blueprint for the Future

9y Scott Heron

Programmatic: A Blueprint for the Future

Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...

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