Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View articleBefore you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...
View articleIn its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...
View articleContrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...
View articleNow that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...
View articleWhen you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...
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