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    Michael Collins

    Michael Collins is CMO and Managing Director of CFA Institute.

    CMOs and CIOs: The new growth accelerators

    Analyzing Customer Data CMOs and CIOs: The new growth accelerators

    1y Michael Collins

    CMOs and CIOs: The new growth accelerators

    The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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    Is your brand marketing truly inclusive?

    Advertising & Promotion Is your brand marketing truly inclusive?

    2y Michael Collins

    Is your brand marketing truly inclusive?

    Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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    Forging customer connections through a strong brand voice

    Strategy & Leadership Forging customer connections through a strong brand voice

    2y Michael Collins

    Forging customer connections through a strong bran...

    CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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    Five senior marketing roles that will dictate brand success in 2022

    Digital Marketing Five senior marketing roles that will dictate brand success in 2022

    2y Michael Collins

    Five senior marketing roles that will dictate bran...

    Does your brand have a league carved out and in line with consumer expectations? Read More...

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    CMO's five key learnings from 2021

    Digital Marketing CMO's five key learnings from 2021

    2y Michael Collins

    CMO's five key learnings from 2021

    How you can balance business as (un)usual like a true leader Read More...

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    Putting the "personal" in personalization

    Digital Leaders Putting the "personal" in personalization

    2y Michael Collins

    Putting the "personal" in personalization

    How your business can be personal yet practical and build valuable customer relations Read More...

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    CMO's handbook to building great marketing teams

    UI CMO's handbook to building great marketing teams

    2y Michael Collins

    CMO's handbook to building great marketing teams

    CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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    Brand positioning: the cornerstone for B2B experiential brands

    B2B Brand positioning: the cornerstone for B2B experiential brands

    2y Michael Collins

    Brand positioning: the cornerstone for B2B experie...

    Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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    Marketing agility needs to be a strategic response

    Digital Leaders Marketing agility needs to be a strategic response

    2y Michael Collins

    Marketing agility needs to be a strategic response

    Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read More...

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    How technology is changing the role of the CMO in 2021

    Industry Developments How technology is changing the role of the CMO in 2021

    2y Michael Collins

    How technology is changing the role of the CMO in ...

    In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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