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    The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

    B2B The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

    11m Ty Heath and Benjamin Broomfield

    The cash flow funnel: A new B2B marketing funnel t...

    Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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