Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
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View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
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View articleAs a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...
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Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...
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View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleMarketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...
View articleLike many things in life, timing is essential to a successful nurture marketing program. Read More...
View articleHow can automated personalization improve the placement of your content marketing and ultimately increase conversions? Read More...
View articleThe world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...
View articleTo connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...
View articleMarketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...
View articleBeyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...
View articleCustomers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...
View articleLead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...
View articleRecent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...
View articleThese five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...
View articleMarketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...
View articleIn order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...
View articleMany marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...
View articleBy remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
View articleWhat if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...
View articleThere's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...
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