Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleAlvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleHow are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleAPAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleDespite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleDo you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...
View articleFacebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleHow can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleGreat advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
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