Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
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View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View articleGoogle's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleHow can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articleTo keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...
View articleUsing the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
View articleThese observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...
View articleMany marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...
View articleVisibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleThe cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...
View articleWhile "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...
View articleOn April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...
View articleThese three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
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