Part three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleWe've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
View articleIf cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...
View articlePart two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
View articleThe time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...
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How do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleContent marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire mark...
View articleExamples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital...
View articleYou need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your mar...
View articleA look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...
View articleThere are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...
View articleLearn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...
View articleIn conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleWith 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...
View articleBecause of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...
View articleStop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleThese are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Read More...
View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
View articleBryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Re...
View articleGoogle Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleIf you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save ...
View articleGreat metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...
View articleSmart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectati...
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