What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleAccording to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...
View articleSandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps...
View articleLove them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...
View articleNo matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bri...
View articleClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...
View articleContent marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...
View articleAlthough marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why a...
View articleWhile CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...
View articleHow can marketers continue to make an impression with a new sophisticated online audience? According to mobile workplace solutions provider Citrix, re...
View articleAs e-commerce evolves, consumers are demanding far more from their favourite websites – they expect an experience that’s tailored to them, and valuabl...
View articleThe potential value of social media for B2B marketers is clear. But not all B2B brands use social media well and can struggle to emulate the success o...
View articleWe spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies b...
View articleThe way we travel is changing. While not so long ago our options were limited to the package holidays offered by high street travel agents, the rise o...
View articleMusic social network This Is My Jam will be closing in September after four years of operation. Read More...
View articleTwitter is preparing to launch itself as serious platform for ecommerce by adding a ‘buy’ button to its service, according to reports. Read More...
View articleThe global economic impact of ad blocking software is predicted to reach more than £14bn by the end of the year, according to a report by PageFair and...
View articleFacebook’s data team has discovered the most popular ways to laugh online, and found that whether you ‘haha’, ‘hehe’ or ‘lol’ can depend who you are. ...
View articleTaxi booking app Hailo celebrated its third birthday by adding a new cab driver to its ranks – a three-year-old boy. Read More...
View articleGlobally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer re...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. In a week wher...
View articleYahoo became one of the latest victims of a malvertising attack last week, as a malware company bought ad space on the search engine’s sites to delive...
View articleUp to 60 per cent of global digital marketing investment is being wasted, due to fraudulent or artificial web activity and more than half of online ad...
View articleMore than half of all Fortune 500 companies have gone bankrupt, been acquired, ceased to exist, or fallen out of the index since the rise of digital. ...
View articleStockholm-based live-streaming television service Magine TV, sometimes known as the ‘Spotify for TV’, is launching in the UK. Read More...
View articleSmartphones have overtaken laptops as the most popular devices for going online in the UK, according to research by Ofcom. Read More...
View articleAs part of its Better Play campaign, McDonald’s UK has launched the #CelebrateBetter promotion, which aims to find the best goal celebrations at local...
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