Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...
View articleModern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...
View articleIt goes without saying – marketers want to be good at what they do. And to achieve this, they need to produce conversions and leads without breaking t...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleMarketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...
View articleA Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
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