We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...
View articleThis visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...
View articleOnly 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....
View articleNew data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...
View articleFollowing the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...
View articleNearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...
View articleArm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read More...
View articleMarketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...
View articleNew report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...
View articleNew report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences a...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
View articleNew report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...
View articleHere are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...
View articleFive major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...
View articleNew report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Re...
View articleCustomer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleOne screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleArm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...
View articleIBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...
View articleThe Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...
View articleNew Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...
View article21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...
View articleSmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
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