Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleTikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...
View articleIf digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...
View articleDeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...
View articleAccording to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...
View articleLocation-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View articleFor this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...
View articleFrom armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View articleNew report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....
View articleA report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...
View article"Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success," states ne...
View articleAdobe and Salesforce top the Forrester DMP report 2019. For the future, consumer-led security will be a key feature. What else should marketers look f...
View articleSEM is massively important to CMOs, but when it comes to strategic value adds like competitor analysis there are still notable gaps in how it is being...
View articleA new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...
View articleNew report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...
View articleA new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...
View articleIn "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...
View article"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...
View articleFears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...
View articleSpend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primar...
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