How the 52 year old legacy brand saw a 500% lead generation boost using centralization, modernized digital marketing, localized ad targeting, and a de...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleAgile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...
View articleReadspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...
View articleStarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...
View articleThe 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
View articleData Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleConversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
View articleAllego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...
View articleChannable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleSellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...
View articlePublicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...
View articleSeismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...
View articleVibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleThe Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...
View articleClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...
View articleNextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...
View articleClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...
View articleNextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
View articleClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...
View articleThe automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...
View articleTransactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...
View articleCapgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...
View articleEven with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...
View articleGlobal Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....
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