Diversity and inclusion: Turning intentions into actions
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In the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House. In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,’ we discuss the role marketing leaders must play in ensuring their commitment to diversity and inclusion is authentic, consistent, and backed up by action.
Dillon describes the need for marketing leaders to develop ‘cultural fluency’: To have a deep understanding of your audience and the multicultural nuances that exist within it. She emphasizes the importance of being audience and community-led in this approach, and how to put this mindset into practice:
This podcast focuses on how marketing leaders can move from intentions to actions with respect to diversity and inclusion.
0:26 – Introduction to Sanyu Dillon, EVP and CMO at Penguin Random House
1:29 – What makes a great marketing leader?
2:42 – What is the danger for brands engaging in virtue signalling?
5:10 – How is the landscape changing with respect to diversity and inclusion?
6:40 – What is cultural fluency and how can marketing leaders build towards it?
8:04 – What role can data play for marketing leaders in building for inclusivity?
9:22 – How can marketing leaders make sure they are diversifying their workforce?
14:49 – What should marketing leaders be doing with their external partners?
17:40 – Looking at the ‘All Ways Black’ Platform as a brief case study of external partner strategy.
21:09 – What does the future hold for inclusivity within marketing?
Sanyu Dillon is EVP and Chief Marketing Officer at Penguin Random House U.S. Sanyu is a member of the Penguin Random House U.S. Board and has an Executive MBA from NYU Stern School of Business.
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