How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...
View articleAs industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...
View articlePaid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...
View articleClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleGoogle sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...
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What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleEvery year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...
View articleDating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articlePublishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...
View articleBlack Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect...
View articleA trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...
View articleThe third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleThere has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134...
View articleHalloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s...
View articleIt’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of the faste...
View articleToday we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of...
View articleFor better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...
View articleClick-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...
View articleIn a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant V...
View articleWe don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...
View articleSEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...
View articleThere is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey,...
View articleI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...
View articleThis morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...
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