What B2B sales enablement looks like in a post-COVID environment

B2B What B2B sales enablement looks like in a post-COVID environment

3y Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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Does your website still matter in a mobile world?

Digital Marketing Does your website still matter in a mobile world?

3y Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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OOH in 2021: Applying frontier thinking to a new world

Digital Marketing OOH in 2021: Applying frontier thinking to a new world

3y Claire Kimber

OOH in 2021: Applying frontier thinking to a new w...

After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...

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Pandemic, privacy and the CX: What to prioritize in 2021

Digital Marketing Pandemic, privacy and the CX: What to prioritize in 2021

3y Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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2021 is the year to return to smarter marketing basics

Digital Marketing 2021 is the year to return to smarter marketing basics

3y David Greenberg

2021 is the year to return to smarter marketing ba...

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...

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In 2021, what’s old will be new again in marketing

Digital Marketing In 2021, what’s old will be new again in marketing

3y Chris Howard

In 2021, what’s old will be new again in marketing

Fuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

3y Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Four marketing predictions for 2021

Digital Marketing Four marketing predictions for 2021

3y Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Digital Leaders Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Thanks to intent data, B2B marketing & event marketing have finally collided

B2B Thanks to intent data, B2B marketing & event marketing have finally collided

3y Michael Balyasny

Thanks to intent data, B2B marketing & event marke...

2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...

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Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

Digital Marketing Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

3y Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

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Five retail and marketing trends for 2021

Digital Marketing Five retail and marketing trends for 2021

3y Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

Digital Marketing Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

3y Jacqueline Dooley

Breakfast charcuterie, bedroom bathtubs, and more:...

The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...

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Top marketers highlight 5 common themes about the impact of 2020 on business

Digital Marketing Top marketers highlight 5 common themes about the impact of 2020 on business

3y Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

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COVID-19: The cause for increased sales productivity?

Commerce & Sales COVID-19: The cause for increased sales productivity?

3y James Moore

COVID-19: The cause for increased sales productivi...

How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...

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Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

3y Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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One unexpected impact of a pandemic? Marketers' playbooks have been rewritten for the next decade

Digital Marketing One unexpected impact of a pandemic? Marketers' playbooks have been rewritten for the next decade

3y Joey Leichman

One unexpected impact of a pandemic? Marketers' pl...

The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read Mo...

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The digital marketing forecast for 2021

Inclusive marketing The digital marketing forecast for 2021

3y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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How marketers can manage risk and save projects during the pandemic and beyond

Digital Marketing How marketers can manage risk and save projects during the pandemic and beyond

3y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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COVID-related digital behaviors that won't be going away in 2021

Digital Marketing COVID-related digital behaviors that won't be going away in 2021

3y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

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How IDFA opt-in will change the way we advertise in apps

Digital Marketing How IDFA opt-in will change the way we advertise in apps

3y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Marketing 5G-powered future of OTT entertainment and advertising: What is on the horizon?

3y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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Future of B2B marketing: Are you heading in the right direction?

B2B Future of B2B marketing: Are you heading in the right direction?

3y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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The future of the mall

Digital Marketing The future of the mall

3y John Nash

The future of the mall

Rapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Redpoint Global’s CMO, John Nash, discuss...

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Three predictions about the future of virtual & hybrid events

Digital Marketing Three predictions about the future of virtual & hybrid events

3y Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Trends The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

3y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The importance of customer engagement in a digital-first environment

Digital Marketing The importance of customer engagement in a digital-first environment

3y Jacqueline Dooley

The importance of customer engagement in a digital...

Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...

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