Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleAdobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...
View articleThe Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing....
View articleA/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
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For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...
View articleEngaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...
View articleEmail marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleEmail marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...
View articleAs you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...
View articleEmail isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...
View articleNow that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View articleIn the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...
View articleBefore you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...
View articleEmail marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...
View articleIn its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...
View articleContrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...
View articleB2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...
View articleNow that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...
View articleWhen you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...
View articleIf your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...
View articleEmail marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...
View articleAs an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...
View articleEmail marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...
View articleHere's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...
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