Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleInstagram has increased the number of photos and videos we can upload for each post. How can brands take advantage? Read More...
View article
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...
View articleSocial media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleWhen it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...
View articleAccording to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...
View articleIt's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
View articleAs social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...
View articleImitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...
View articleIn May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...
View articleInstagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient. Read More...
View articleThere was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though? Read More...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleIt has been a very busy year for Instagram. Read More...
View articleThe Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...
View articleYik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View article