How to Do Online Competitor Analysis

These days, online competitor analysis is more important than ever for both brick-and-mortar and digitally native businesses. Being aware of your competitors’ latest moves, you can adapt your strategy accordingly and stay relevant to your audience. This can be vital for keeping the lights, and it can also point out new opportunities for growth.

In this guide, we will take you through the main points of competitor analysis. You will learn to gain actionable insights from competitors’ marketing strategies and improve your digital campaigns accordingly. Step by step, you will:

• Get a full view of your competitors’ digital strategies and online performance;
• Find marketing ideas and adopt your rivals’ proven solutions;
• Reveal gaps in the main digital marketing channels and enhance your visibility with SEO, advertising, PR, content marketing, and social media.