Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...
View articleHow marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...
View articlePeter Maier, President SAP Industries and Customer Advisory, on why companies must connect X-data (experience data, such as belief, emotion, and senti...
View articleFullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...
View articlePhononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
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With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...
View articleFollowing the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...
View articleDeloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...
View articleCybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read More...
View articleWith the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...
View articleSignity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...
View articleInfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...
View articleLaura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleXaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...
View articleCustomer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...
View articleNiki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...
View articleFrom dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleThis new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleMadison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
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