B2B Content Management for Enterprises

In the B2B industry, content is of utmost importance in buyer’s purchasing journey while also being influencers and affecting their purchasing decision. 47% of B2B buyers refer to nearly five content pieces before engaging with a salesperson.

There are two major challenges in creating sales enablement content; the buying journey is increasingly complex & sales teams lack the knowledge to leverage existing content. The sales team can spend close to 40% of their time location and adapting relevant sales content.

The report also highlights various solutions to the existing problems:

• Create both customer-facing and sales rep-facing content
• Make use of the right toolkit
• Use a good balance of qualitative and quantitative data