Best in class email senders

The email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is the biggest challenge for 50% of B2B marketers. Email is critical for driving business, but with so many other marketers relying on the same channel to engage prospects, what is it going to take to reach—and stand out in—an increasingly crowded inbox?

Email marketers need to go beyond standard best practices to capture their recipients’ attention and keep them engaged. That’s why we’ve created this eBook, Secrets of Best-in-Class Email Senders, to walk you through:

• The importance of establishing a strong sending identity
• How to address blocklists, spam traps, and other factors affecting your sender reputation
• Strategies to set your emails apart and increase engagement

… and so much more! Download the Secrets of Best-in-Class Email Senders now to receive the tools you need to start optimizing your email program and improving your chances of reaching the inbox.