Capgemini Lookbook - A visual collection of award-winning sites

The customer journey is much more complex today than ever before. Increasingly demanding consumers and more sophisticated technology are setting a new norm for shopping experiences that are distinct, personalized, intuitive, data-driven, and hyper-responsive.

Success is achievable – but the simple, straightforward strategies that worked just a few years ago are no longer enough to set your business apart.

This Lookbook will help you to:

• Find design inspiration to spark your own creative enhancements.
• Examine and improve your own customer journeys in more detail.
• Go beyond a website-first approach and explore all channels where your customer interacts with your brand.