How to own your customer data strategy: recalibrating the playbook

Join us on October 25th, 3pm BST/10am ET

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession and a cost-of-living crisis takes hold, businesses must create opportunities to differentiate their brand and transform their relationships with customers.

Join this ClickZ webinar in conjunction with BlueConic as their VP Product Marketing, Michele Szabocsik reveals how businesses like Heineken USA, Mattel and VF Corporation are embracing a privacy-compliant first-party data strategy which offers customer value and business growth. This webinar will:

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Michele Szabocsik

VP, Product Marketing, BlueConic

Michele has over fifteen years of experience within the digital marketing and advertising ecosystem. Prior to joining BlueConic as the global head of marketing and business development, she led product marketing at multi-touch attribution leader, Visual IQ, which was acquired by Nielsen in 2017. Michele also spent more than eight years in digital media and analytics roles serving Fortune 500 brands in financial services, retail, and telecom during her tenure at media agencies, Carat and Havas. Despite her love of living in the greater Boston area, Michele is a proud, born-and-raised Jersey girl. She earned her bachelor’s degree in communication from Boston University with a liberal arts concentration in philosophy. When she’s not philosophizing about first-party data at BlueConic, you can find her hiking the trails, playing with her Mini Australian Shepherd, and trying new recipes.

Tim Flagg

Moderator, CEO & Co-Founder, EntityX

Tim has launched and grown brands around the globe for businesses such as DeepCrawl, Zipcar, NBC-Universal, Hutchison-Whampoa, McCann-Erickson, and BBC-Worldwide. He has over 22 years of experience in senior marketing and commercial roles, such as managing director of the Institute of Direct and Digital Marketing online and founding director of the Academy of Digital Business Leaders. He is the CEO and co-founder of EntityX, enabling advertisers to profile and target their most valuable audiences without cookies, increasing performance and ROI.