Business | Meet your new copilot

How businesses are actually using generative AI

Some experiments with chatbots are more useful than others

Illustration depicting a figure with a computer monitor as its head and a human body, saluting two coworkers in an office setting.
Illustration: Giacomo Gambineri
|San Francisco

IT HAS BEEN nearly a year since OpenAI released GPT-4, its most sophisticated artificial-intelligence model and the brain-of-sorts behind ChatGPT, its groundbreaking robot conversationalist. In that time the market capitalisation of America’s technology industry, broadly defined, has risen by half, creating $6trn in shareholder value. For some tech firms, growing revenue is starting to match sky-high share prices. On February 21st Nvidia, which designs chips used to train and run models like GPT-4, reported bumper fourth-quarter results, sending its market value towards $2trn. AI mania has also lifted the share prices of other tech giants, including Alphabet (Google’s corporate parent), Amazon and Microsoft, which are spending big on developing the technology.

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This article appeared in the Business section of the print edition under the headline “Meet your new copilot”

From the March 2nd 2024 edition

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